How To Choose The Right Social Media Platform For Your Business? | Marketing Strategy
Choosing right social media platform for promoting your business is very important. Facebook, Instagram, Tiktok, X, LinkedIn are some top social media platforms.
What is Metaverse? Is the Metaverse the future of digital marketing?
Metaverse is an online 3D world. People can access this online 3D world using virtual reality headset. Here, people can create their own avatar and socially connect with other people.
How To Promote Textile Shop Online? | Marketing Strategy
As per the statistics, around 63% of the world population access the internet. In India, 840 million users access the internet. Already i wrote an article about the benefits of…
How To Optimize Low Delivery Programmatic Ad Campaign?
Low delivery may occur due to the targeting being incompatible with each other, low bid price, setup issues, etc. Every programmatic ad platform has a tool that shows bid exclusion…
What Is Frequency Capping? How To Choose the Correct Frequency Cap?
Choosing the right frequency cap is one of the important optimization factors for the digital advertising campaign success. Normally, campaign managers use 3 impressions/day or 7 impressions/week impression cap for…
Difference Between Ad Network and Ad Exchange
Ad Network and Ad Exchange are not exactly the same. Here, I have provided the difference between ad network and ad exchange very clearly.
Meta Is Developing “Basic Ads”? Is It True? If True, How Basic Ads Will Work?
In iOS14 Apple added the feature, users can use opt-out option to stop brands tracking them on any apps. Most Apple users effectively use this opt-out feature. So, advertising giants…
What Is Discrepancy In Digital Advertising? How to calculate discrepancy?
Ad Discrepancy is a difference between the performance data from two sources. Two parties following different methodologies to count the performance cause discrepancy. Actually, it's normal in digital advertising. But,…
What Is E Advertising? What Are The Advantages Of E Advertising?
E Advertising is a type of advertising that uses the internet to deliver the promotional messages to the customers. So, we can call it as Internet Advertising.
What Is Browser Fingerprinting? What You Should Know About It?
A browser fingerprinting is an information collected about a remote computing device for the purpose of identification.
