In iOS14 Apple added the feature, users can use opt-out option to stop brands tracking them on any apps. Most Apple users effectively use this opt-out feature. So, advertising giants like Facebook can’t collect the iPhone user’s data. Also, many countries passed laws to secure their citizens’ online data. Example : GDPR and CCPA. Due to these changes, Facebook expected around $10 – $16 billion loss in 2022. So, Facebook tries to find another method of advertising to compensate the loss. Some leading ad buyers shared the information about fakebook’s new plan “Basic Ads” with Business Insider.