8 Benefits Of Having A Website | Marketing Strategy
Businesses get lots of benefits from having a website. Here are the 8 Benefits Of Having A Website.
How Do You Know If The Pixel Is Firing On The Page? | Video Available
Conversion or Action means - user clicks the button, user lands on the page, user completes the purchase, etc. A good campaign trafficker should do a dummy action and check…
What Is Tracking Pixel In Digital Advertising? How Does It Work?
The Tracking Pixel is a 1x1 graphic that can be placed on a website or email to track the number of times it is opened.
What Is A Click Macro? How Does It Work?
Click Macro is a special string that needs to be included in the third party ad tag to track the clicks. Click Macro differs for each demand side platform.
What is Macro? Why Macro Is Required? What Will Happen If Macro Isn’t Implemented?
Macro is a special string or placeholder that needs to be updated in the creative tag. When ad serve to the user, the ad server replaces the special string with…
What Is Connected TV Advertising? Advantages Of CTV Advertising
Connected TV Advertising allows brands to display their advertisements on any internet-connected TV, allowing them to reach customers based on their interests.
What Is Contextual Targeting? How Does It Work? Benefits?
Contextual targeting is a advertising where automated systems display ads to users on specific web pages based on the analysis of keywords and content.
What Is Cross Device Targeting? How Does Cross Device Targeting Work?
Cross device targeting is the process of identifying and delivering ads to a particular user across all devices – Mobile Phones, Tablets, Personal Computers and Smart TVs. Cross Device Targeting…
What Is Ad Fraud? Types Of Ad Fraud?
Ad Fraud is a method, of fraudulently showing impressions, clicks, and actions to generate revenue by some fraud publishers.
What Is OOH Advertising? DOOH, pDOOH Advertising Explained
OOH advertising refers to visual advertisements outside your home, such as billboards, signs, buses, trains, travel stations, cinemas, and malls.
