What Is Brand Safety? Importance Of Brand Safety In Digital Advertising
Brand Safety refers to the tools or strategies to ensure that the digital ads won't appear on any content that could potentially damage the advertiser's brand and goal. Such as…
What Is CPG Marketing? CPG Marketing Strategy Explained
CPG Marketing is a strategy followed by the CPG companies to occupy the space in grocery stores. It helps to improve the sales online and offline.
What Are Zero Party Data, First Party Data, Second Party Data, and Third Party Data?
Marketers utilize data to target potential customers, which can be classified into four types: zero party, first party, second party, and third party data.
What Is Paid Search Advertising? Display Advertising vs Paid Search Advertising
Paid Search Advertising is a method that helps advertisers to advertise on the search results page. Advertisers need to pay whenever users click their ads.
What Is Bid Shading? How Does Bid Shading Work In Digital Advertising?
Bid shading is an algorithm that dynamically optimizes bid prices for ad space auctions to minimize ad buying costs under the first price auction.
What Is First Price Auction? First Price Auction Vs Second Price Auction
First price auction method is more transparent and fair. It helps to generate more revenue for the publishers. First Price Vs Second Price model explained here!
dCPM vs CPM? 5 Key Differences Explained
dCPM and CPM are the two different bidding models available in programmatic advertising. Here, explained the difference between dCPM vs CPM models.
How To Calculate CTR Of A Digital Campaign?
CTR is the percentage that shows how many percent of clicks are derived from the impressions. How to calculate CTR?
How Many Clicks Required To Achieve CTR Goal Of Your Ad Campaign?
To achieve the required CTR goal, the ad campaign should receive a certain amount of clicks. The below calculator helps you to find out the number of required clicks based…
How To Calculate Required Budget For Your CPM Ad Campaign?
The ad spend calculator aids in calculating the required budget for impression-based ad campaigns, with a simple formula for CPM-based campaigns.
