What Is Header Bidding? Header Bidding vs Waterfall Bidding
Header Bidding is a programmatic advertising technique that allows publishers to send simultaneous ad space availability requests to multiple SSPs or Ad Exchanges.
What Is Real Time Bidding? Explained More Practically
Beginners those who are new to the programmatic advertising really wanted to know the workflow of Real Time Bidding Concept [RTB]. In most sites, real time bidding concept is explained…
What is Supply Side Platform? How Does It Work?
Supply Side Platform is software that helps publishers to sell and manage their ad inventory in an automatic way. Through SSP, publishers show display, video and other formats of ads…
What is Demand Side Platform? How Does It Work?
Demand Side Platform are crucial in programmatic advertising, enabling advertisers to purchase suitable ad space at a reasonable price.
30+ Digital Advertising Terms and Definitions You Should Know
Understanding programmatic advertising requires familiarity with programmatic advertising terms which aid in comprehending digital advertising concepts.
7 Reasons, Why Digital Marketing Is Important?
Businesses are increasingly utilizing digital marketing strategies to enhance their customer reach. Why digital marketing is important explained here.
What is Programmatic Advertising? How Does It Work?
Programmatic advertising is a software or program used to buy and sell digital ad space, focusing on targeting and optimizing campaigns
