How to calculate viewability? Here is the simple formula
Viewability(%)=Viewable Impressions/Measurable Impressions*100
What is Google Chrome’s IP Protection feature? and It’s impact on digital advertising
Both Apple and Google Chrome's IP Protection features will create a huge impact on digital advertising.
Retarget Site Visitors on Connected TV: Why is it important?
many advertisers are interested in retargeting site visitors on Connected TV. They believe that this retargeting strategy will help to improve their performance.
What is Cheap Reach? How to identify it?
Cheap reach refers to the process of buying low-quality ad inventories at a low cost.
What is On Box Advertising? Impact of Amazon’s On Box Advertising in India
In India, Amazon Ads launched its on box advertising in 2023.
What is bid duplication? How does it affect the programmatic advertising?
It is the process of multiplying a single bid into multiple bids to artificially increase demand and revenue.
Google AdSense to Move to Pay-Per-Impression Model in 2024: What Publishers Can Expect
Google AdSense will move to Pay-Per-Impression Model in 2024.
AI Empowers Video Level Contextual Advertising on CTV | IRIS.TV
This leading tech company IRIS.TV has now announced that advertisers from The Trade Desk demand side platform can use Oracle Advertising’s video level contextual data for their CTV ad campaigns.…
9 Best Practices for Outstream Video Advertising
The marketing experts predicted that outstream video advertising would grow to 53% by 2027.
What Causes a High CTR Campaign to Receive a Low Conversion Rate?
Many factors related to the conversion rate discussed here.
