As a programmatic specialist, I have been working on many demand-side platforms. Each DSP has a unique feature on its own. In 2025, Amazon DSP…
Almost all the ad platforms have the bid multiplier feature that allows the advertisers to increase or decrease the bid prices based on multiple criteria…
You have to verify the legitimacy of the website when your programmatic advertising campaign with a high CTR struggles to acquire conversions. In this post,…
As a digital advertising manager, we keep looking for alternative technologies to continue our current advertising strategies. Many proposals out there for third-party cookieless advertising,…
Programmatic advertising is the subdivision of digital advertising and it brings automation and efficiency to the advertisers. Using it, advertisers can show their ads to…
This leading tech company IRIS.TV has now announced that advertisers from The Trade Desk demand side platform can use Oracle Advertising’s video level contextual data for their CTV ad campaigns. Also, they can use brand suitability data to apply the restrictions.
Outstream Video Advertising means the video ads are showing without video content and this is just the opposite of Instream Video Advertising.
The conversion rate refers to the percentage of users click on an ad do the desired action on the client’s landing page.
MFA stands for Made For Advertising Sites. MFA sites are created only for the purpose of making more money from digital advertising.
Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP which means there is no role for the SSP. So, the advertisers under the Yahoo DSP can directly access these premium inventories.
Add the High CPC Ad Networks provided here increase the Adsense Revenue of your website. Also, remove low CPC Ad Networks.
Amazon DSP is one of the leading demand side platforms that follow the industry standard viewability measurements provided by MRC. MRCs standard for Display and Video ads widely accepted by Amazon DSP.
FLoC is a Privacy Sandbox initiative that focuses on interest based advertising on third party cookieless world while protecting user’s privacy.
As we are near to the cookieless world, digital advertising experts are looking for alternatives to reach their potential customers as they did in the cookie world.
When you attend an interview for the post of “programmatic advertising” domain, you must hear this question “What are the elements of programmatic advertising?”. Without any confusion, you should tell at least 5 important elements. Further more, you need to tell the short explanation.
