Google Ads Vs DV360 8 Key Differences
Understanding the key differences between Google Ads vs DV360 is crucial for selecting the right advertising platform for your business.
What Is Vernacular Advertising? Why Is It Suitable For the Indian Market?
To understand vernacular advertising you must understand the meaning of the word "vernacular". Vernacular means the language spoken in a particular area or by a particular group of people, especially…
Why DV360 over Google Ads? 8 Key Differences Between Google Ads Vs DV360
Using the Google Ads (formerly Adwords) platform, advertisers can display their advertisements on the sites and apps connected with the Google Display Network. Around 2 million websites and apps are…
DOOH Ads now in DV360 | How will this help marketers?
Direct Out Of Home ads now in display video 360 demand side platform. Marketers can buy the ad screen spaces in public places like malls, airports, streets, stadiums, taxis and…
What is CTR? How to improve the CTR?
CTR is the primary indicator for understanding the campaign performance. So, optimizing campaign towards High CTR is important for every ad campaign's success.
What Is Ads.txt? Why Is It Needed?
The website or application owners need to mention the authorized digital seller's information in a text file and upload them to the hosting server to make the file publicly available.
6 Common Setup Mistakes That Could Affect Your Ad Campaign Delivery Explained Here
Human Error is common in every work. But, the mistakes should be reduced when your experience increases. If you make the same mistakes again and again then there is no…
If I am using two audience segments in an ad campaign, how data cost will be calculated?
Third party data provider’s data is very important to run effective ad campaigns. When advertisers use third party data then they should pay the data cost to the data provider.…
Who needs third party data in advertising?
Third Party Data collected by various data providers helps the advertisers to target their users by their interest, purchase intent, demographics, etc.
Campaign Optimization: Low Performing Programmatic Ad Campaign
Campaign Optimization : Performance is very important for every programmatic ad campaign. Some ad campaigns perform well from the start but most ad campaigns won't perform well.
