Many people ask this question to me when I explain my domain to others. Because most people have yet to have the opportunity to hear the word programmatic advertising, both digital advertising and programmatic advertising are related concepts. This article helps you to understand the differences between programmatic advertising and digital advertising exactly.
What is digital advertising?
First I start with the known term digital advertising. So, what is digital advertising? Any advertising done through digital mediums like websites, social media platforms, email, search engines, mobile applications, etc is called digital advertising.
Let’s take it, you are a Gym owner and you decide to promote your Gym to invite more people to join. In that situation, you can run promotional advertisements on Facebook, send emails to known people, send promotional messages through WhatsApp and you can place your promotional advertisements on your website or applications, if you have.
Here, everything is done through digital medium. So, we can call all types of promotional as Digital Advertising.
What is programmatic advertising?
Programmatic advertising is the sub-division of digital advertising. In programmatic advertising, the advertisers can buy the ad space in real time using algorithms and technology.
Let’s take the same example, you are a Gym owner and you decide to promote your gym to invite more people to join. In traditional digital advertising, the gym owner needs to manually select the fitness related websites to display his ads. But in programmatic advertising, the advertiser can identify the people recently searching for fitness online and display ads to them on the websites they are visiting. All these processes are done in real-time.
Programmatic advertising is a broad matter. If you have an interest in learning programmatic advertising, there is a free programmatic advertising course for you.
