Sridaran Baskaran

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127 Articles

8 Benefits Of Having A Website | Marketing Strategy

Businesses get lots of benefits from having a website. Here are the

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How Do You Know If The Pixel Is Firing On The Page? | Video Available

Conversion or Action means - user clicks the button, user lands on

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What Is Tracking Pixel In Digital Advertising? How Does It Work?

The Tracking Pixel is a 1x1 graphic that can be placed on

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What Is A Click Macro? How Does It Work?

Click Macro is a special string that needs to be included in

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What is Macro? Why Macro Is Required? What Will Happen If Macro Isn’t Implemented?

Macro is a special string or placeholder that needs to be updated

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What Is Connected TV Advertising? Advantages Of CTV Advertising

Connected TV Advertising allows brands to display their advertisements on any internet-connected

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What Is Contextual Targeting? How Does It Work? Benefits?

Contextual targeting is a advertising where automated systems display ads to users

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What Is Cross Device Targeting? How Does Cross Device Targeting Work?

Cross device targeting is the process of identifying and delivering ads to

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What Is Ad Fraud? Types Of Ad Fraud?

Ad Fraud is a method, of fraudulently showing impressions, clicks, and actions

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What Is OOH Advertising? DOOH, pDOOH Advertising Explained

OOH advertising refers to visual advertisements outside your home, such as billboards,

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