Sridaran Baskaran

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127 Articles

Made For Advertising Sites : IAS New AI-Driven Tech Would Be The Solution

MFA stands for Made For Advertising Sites. MFA sites are created only

Sridaran Baskaran Sridaran Baskaran

What is “Yahoo Backstage” Program? How Does It Affect SSP and Advertisers?

Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP

Sridaran Baskaran Sridaran Baskaran

Increase Adsense Revenue By Enabling Attached Ad Networks

Add the High CPC Ad Networks provided here increase the Adsense Revenue

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Which of the following describes the viewability standard used by Amazon DSP?

Amazon DSP is one of the leading demand side platforms that follow

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What is FLoC? How Does FLoC work?

FLoC is a Privacy Sandbox initiative that focuses on interest based advertising

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What are the 5 elements of programmatic advertising?

When you attend an interview for the post of “programmatic advertising” domain,

Sridaran Baskaran Sridaran Baskaran

Meta Introduces Promotional Ads To Increase Sales, How Does It Work?

Meta is currently testing a new promotional ad which helps the brands

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“Google Digital Coaches” Why India Should Launch Program Like This?

Small Businesses or entrepreneurs support the nation in many ways. So, their

Sridaran Baskaran Sridaran Baskaran

What Is Conversion Rate In Programmatic Advertising? How To Improve The Conversion Rate?

Conversion Rate is the percentage that tells how much percent of users

Sridaran Baskaran Sridaran Baskaran