Sridaran Baskaran

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129 Articles

9 Best Practices for Outstream Video Advertising

Outstream Video Advertising means the video ads are showing without video content

Sridaran Baskaran Sridaran Baskaran

What Causes a High CTR Campaign to Receive a Low Conversion Rate?

The conversion rate refers to the percentage of users click on an

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Made For Advertising Sites : IAS New AI-Driven Tech Would Be The Solution

MFA stands for Made For Advertising Sites. MFA sites are created only

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What is “Yahoo Backstage” Program? How Does It Affect SSP and Advertisers?

Under this program, Yahoo integrates large-scale premium publishers with its Yahoo DSP

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Increase Adsense Revenue By Enabling Attached Ad Networks

Add the High CPC Ad Networks provided here increase the Adsense Revenue

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Which of the following describes the viewability standard used by Amazon DSP?

Amazon DSP is one of the leading demand side platforms that follow

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What is FLoC? How Does FLoC work?

FLoC is a Privacy Sandbox initiative that focuses on interest based advertising

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What are the 5 elements of programmatic advertising?

When you attend an interview for the post of “programmatic advertising” domain,

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Meta Introduces Promotional Ads To Increase Sales, How Does It Work?

Meta is currently testing a new promotional ad which helps the brands

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